The write-down of goodwill is an accounting process that involves reducing the recorded value of goodwill on a company's balance sheet. Goodwill is an intangible asset that represents the premium paid by a buyer over the fair market value of a company's net assets during an acquisition. A write-down of goodwill occurs when the recorded value of goodwill is deemed to be higher than its actual fair value, requiring the company to reduce the goodwill balance on its financial statements.