Color temperature is a measurement of the color of light emitted by a source, expressed in degrees Kelvin (K). It plays a crucial role in cinematography, influencing the mood and tone of a shot by altering how colors are perceived on screen. Different color temperatures can create various atmospheres; for example, warm light (lower K values) tends to evoke feelings of comfort and intimacy, while cool light (higher K values) can create a sense of distance or tension.