A non-inverting amplifier is a type of operational amplifier (op-amp) configuration that amplifies an input signal while maintaining its phase, meaning the output is in phase with the input. This configuration is widely used in analog signal processing because it offers high input impedance, low output impedance, and the ability to amplify signals without inverting their polarity. The gain of the non-inverting amplifier can be adjusted by using resistors in a feedback loop, providing versatility in signal conditioning.