Rotation algorithms are methods used to maintain the balance of binary search trees (BSTs) during insertions and deletions, ensuring that the height of the tree remains logarithmic in relation to the number of nodes. By performing rotations, these algorithms help to restructure the tree when it becomes unbalanced, which improves the efficiency of search operations and other tree-related functions. This balancing act is crucial for optimizing performance and preventing scenarios where the tree degenerates into a linked list.