Pointer traversal is the process of navigating through a data structure, such as a linked list, using pointers to access each element sequentially. This technique is essential for operations like searching, inserting, and deleting nodes in linked lists, as it allows programmers to access elements without relying on index-based access like with arrays. Pointer traversal highlights the dynamic nature of linked lists, where elements can be easily added or removed without needing to reorganize the entire structure.