A placebo is an inactive substance or treatment given to a group of participants in an experiment to compare its effects with those of an active treatment. The purpose is to control for the psychological effects of receiving a treatment.
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A method used in experiments where information about which participants receive specific treatments is withheld to prevent bias.
Double-Blind Study: An experimental design where neither the participants nor the researchers know who belongs to the control group and who belongs to the experimental group, reducing bias.