Osmotic potential is the measure of the tendency of water to move into a solution due to solute concentration. It reflects how much pressure is needed to prevent water from entering a solution, which is crucial in understanding how cells maintain their internal environment during passive transport processes like diffusion and osmosis. The concept is closely tied to the movement of water across semipermeable membranes, where it moves from areas of lower solute concentration to areas of higher solute concentration, helping to balance concentrations on either side of the membrane.