Survey Design

Definition

Survey design refers to planning and creating surveys for collecting data from individuals or groups. It involves determining survey questions, response options, sampling methods, and overall structure to ensure reliable and valid data collection.

Analogy

Think of survey design as creating a map for a treasure hunt. Just like how you carefully plan the route, clues, and questions to lead participants to the treasure, survey design involves strategically crafting questions and response options to gather specific information from respondents.

Related terms

Bias: Systematic errors or prejudices in data collection that can skew results away from the true population values.

Response Rate: The percentage of individuals who respond to a survey out of the total number of individuals selected or contacted.

Questionnaire: A set of structured questions designed to collect information from respondents. It can be administered in written or electronic form.