El Boom Latinoamericano refers to a significant literary movement that emerged in Latin America during the 1960s and 1970s, characterized by the global popularity of novels and authors from the region. This movement marked a departure from traditional narrative styles and introduced innovative techniques, such as magical realism, which blended fantastical elements with realistic settings. El Boom played a crucial role in bringing Latin American literature to international prominence, showcasing the unique voices and cultures of the region.