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Sperling's iconic memory theory

Written by the Fiveable Content Team โ€ข Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 examโ€ขWritten by the Fiveable Content Team โ€ข Last updated September 2025

Definition

Sperling's iconic memory theory suggests that the sensory memory stores a visual image of everything we see for a brief moment before it fades away. This theory explains how we can briefly perceive and recall a large amount of visual information.

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