Social norms: These are unwritten rules or expectations that guide behavior within a group. For example, societal norms may encourage altruistic actions by valuing kindness and helping others.
Group cohesion: This refers to the level of unity and bonding among individuals in a group. Higher levels of group cohesion may lead to increased altruism as people feel more connected and invested in each other's well-being.
Socialization: Socialization is the process through which individuals learn societal norms, values, and behaviors. It plays a role in shaping individuals' attitudes towards altruism based on their interactions with others in their social environment.