Reward Theory of Attraction

Definition

The reward theory of attraction suggests that we like those whose behavior is rewarding to us, or whom we associate with rewarding events.

Related terms

Operant Conditioning:

A learning process where behavior is shaped by reinforcement or punishment - similar to training your pet by giving treats for good behavior and withholding them for bad behavior.

Positive Reinforcement:

This refers to adding something desirable to increase a certain behavior - like getting extra dessert after finishing all your vegetables.

Social Exchange Theory:

This theory proposes that social behavior is the result of an exchange process where we aim to maximize benefits and minimize costs - akin to choosing the shortest checkout line at the grocery store.