Reward-Motivated Behavior

Definition

Reward-motivated behavior refers to actions or choices driven by the anticipation or expectation of obtaining pleasurable outcomes or rewards. These behaviors are influenced by the brain's reward system, which involves neurotransmitters like dopamine.

Related terms

Incentive Salience: Incentive salience refers to the motivational value assigned to a particular stimulus or reward. It determines the degree to which a reward will capture an individual's attention and drive behavior.

Operant Conditioning:

Operant conditioning is a learning process in which behaviors are strengthened or weakened by consequences, such as rewards or punishments. Rewards play a key role in shaping and maintaining behavior.

Extrinsic Motivation:

Extrinsic motivation refers to being motivated by external factors, such as rewards or recognition. When engaging in reward-motivated behavior, individuals are often driven by extrinsic motivation.