Requests refer to direct appeals or demands made by one person to another, asking for a specific action or behavior.
Reciprocity: The social norm that suggests people feel obligated to repay others when they receive something from them.
Social influence: The process in which individuals' thoughts, feelings, or behaviors are influenced by others in their social environment.
Liking: A factor affecting compliance where people are more likely to comply with requests from those they like or have positive feelings towards.