key term - Private beliefs

Definition

Personal opinions, attitudes, or convictions that an individual holds privately.

Related terms

Cognitive dissonance: The uncomfortable mental state that arises when there is inconsistency between one's beliefs and actions.

Self-perception theory:

The idea that individuals infer their own attitudes based on observing their own behavior.

Confirmation bias: The tendency to seek out information that confirms one's existing beliefs while ignoring contradictory evidence.