Belief in one's ability to succeed in specific situations or accomplish a task. It's like being confident that your product will sell because you trust its quality.
The mental picture one has of oneself; this image can be influenced by various factors such as societal expectations and personal experiences. It's like the logo or design on your product packaging - it represents how you see yourself.
The drive to do something because it is interesting, challenging, and absorbing – for its own sake rather than for external rewards. It’s like creating new products not just for profit but because you love innovating.