Normative social influence involves changing one's behavior in order to fit into a group due its pressure, even if there isn't any direct pressure applied.
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These are strategies that are used to get others to comply with one's wishes, such as the foot-in-the-door technique or door-in-the-face technique.
Ingroup vs. Outgroup: The ingroup is a social group to which a person psychologically identifies as being a member, while an outgroup is a social group with which an individual does not identify.