Marketing Strategies

Definition

Marketing strategies refer to the specific plans and actions implemented by businesses to promote their products or services and influence consumers' purchasing decisions. These strategies involve various tactics such as advertising, pricing, branding, and product placement.

Related terms

Target Audience: The specific group of consumers that a marketing strategy aims to reach and influence.

Branding: The process of creating a unique image, name, or design for a product or company that sets it apart from competitors.

Product Placement: The strategic integration of branded products within movies, TV shows, or other media platforms to increase visibility and consumer awareness.