Lewin’s Motivation Conflict Theory
Definition
This theory, proposed by psychologist Kurt Lewin, suggests that individuals are motivated to resolve conflicts that can be categorized into three types: approach-approach, avoidance-avoidance, and approach-avoidance.
Analogy
Think of this like being at a crossroads. Each road represents a different type of conflict you might face. You're motivated to choose a path because standing in the middle of the crossroads is stressful and confusing.
Related terms
Approach-Approach Conflict: This occurs when an individual must choose between two equally attractive options.
Avoidance-Avoidance Conflict: This happens when an individual must choose between two equally unattractive options.
Approach-Avoidance Conflict: This arises when one option has both attractive and unattractive aspects.
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