The framing effect refers to how the presentation or wording of information can influence decision-making and judgments. It shows that people's choices can be swayed by the way options are presented, even if the content is essentially the same.
Related terms
Anchoring effect: This refers to how an initial piece of information (anchor) can bias subsequent decisions or judgments.
Confirmation bias: This term describes our tendency to seek out and favor information that confirms our existing beliefs or expectations.
Availability heuristic: It's a mental shortcut where we make judgments based on how easily examples come to mind rather than their actual frequency or probability.