Framing refers to the way an issue is presented or "framed", which can significantly affect decisions and judgments.
Imagine if your favorite pizza place started advertising their pizzas as "90% fat-free" instead of "10% fat". Even though both statements mean exactly the same thing, framing it as "90% fat-free" sounds much healthier and appealing. That's how framing works - changing how information is presented can drastically change our perception of it.
Cognitive Dissonance Theory: This theory suggests that we feel discomfort when our actions are inconsistent with our beliefs, leading us to change either our actions or beliefs to reduce this discomfort.
Heuristics: These are mental shortcuts or rules-of-thumb that simplify decision-making but can often lead to biases in thinking.
Prospect Theory: A theory in behavioral economics that describes how people make choices under conditions of uncertainty, including framing effects.
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