Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated September 2025
Definition
An exploratory investigation is a type of study conducted when there is limited existing knowledge on a specific topic. It aims at exploring new ideas, generating hypotheses, or uncovering potential associations between variables.
Related terms
Qualitative Research: This term refers to a research method that emphasizes the exploration and understanding of human experiences through non-numerical data such as interviews or observations.
Pilot Study: This term refers to a small-scale preliminary investigation conducted prior to the main study in order to test procedures, assess feasibility, and refine methods.
Focus Group: This term refers to a qualitative research technique where a small group of participants engages in open discussions facilitated by a moderator with the goal of gathering insights on specific topics or products.