Consumers' Purchasing Decisions

Definition

Consumers' purchasing decisions refer to the process in which individuals choose and buy products or services based on their needs, preferences, and available options.

Related terms

Influencers: Individuals or groups who have the power to affect consumers' purchasing decisions through recommendations and opinions.

Decision-making process: The series of steps that consumers go through when making a purchase, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

Consumer behavior: The study of how individuals make decisions about the acquisition, consumption, and disposal of goods or services.