Selective Perception: The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.
Cognitive Dissonance Theory:The theory suggesting we feel discomfort when our thoughts and behaviors don’t align so we try to reduce this discomfort through changing our attitudes or behaviors.
Belief Bias Effect: The tendency to judge the strength of arguments based on the plausibility of their conclusion rather than how strongly they support that conclusion.