Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated September 2025
Definition
Color associations refer to the psychological connections and meanings that individuals attribute to different colors. These associations can vary across cultures and individuals, impacting emotions, mood, and behavior.
Related terms
Chromotherapy: Chromotherapy is the use of colors to restore balance and promote healing in the body and mind.
Synesthesia is a neurological condition where stimulation of one sensory or cognitive pathway leads to automatic experiences in a second pathway. For example, some synesthetes may perceive colors when they hear specific sounds.
Color Psychology: Color psychology investigates how different colors influence human behavior, emotions, and cognition. It explores the impact of color on mood, perception, decision-making, and more.