Buying Behaviors

Definition

Buying behaviors refer to the decisions and actions people take when purchasing goods or services. It encompasses various factors such as personal preferences, motivations, attitudes, and social influences that influence individuals' choices.

Related terms

Consumer Decision-Making Process: The series of steps individuals go through when making purchase decisions including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

Social Influences: These are external factors such as family members, friends, advertising campaigns, and cultural norms that impact an individual's buying behaviors.

Cognitive Dissonance:

A state of psychological discomfort experienced by an individual after making a purchase decision that conflicts with their beliefs or values.