Written by the Fiveable Content Team โข Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 examโขWritten by the Fiveable Content Team โข Last updated September 2025
Definition
Survey research is a method of data collection that involves asking a large number of participants a series of questions or completing a questionnaire.
Related terms
Sampling: This refers to the process by which participants are selected for a study. In our analogy, it's choosing every 10th person at the mall.
Questionnaire: A tool used in survey research, consisting of a series of questions designed to gather information about specific aspects. It's like your list of ice cream flavors for people to choose from.