Subliminal Messaging

Definition

Subliminal messaging refers to stimuli presented below the threshold of conscious awareness that aim to influence attitudes or behaviors without individuals being aware they are receiving the message.

Related terms

Priming effect: When exposure to one stimulus influences our response to another stimulus unconsciously.

Implicit memory: Unconscious retention of information learned earlier that can influence thoughts or behaviors.

Persuasion:

The act of attempting to change someone's attitudes, beliefs, or behaviors through various methods.