Subliminal Messages

Definition

Subliminal messages refer to stimuli that are presented below the threshold of conscious awareness, typically through visual or auditory means. These messages are designed to influence thoughts, feelings, or behavior without the individual being consciously aware of their presence.

Related terms

Priming:

Priming is a psychological phenomenon where exposure to one stimulus influences our response to another stimulus. For example, seeing an image of money might prime us to be more competitive.

Ethical Guidelines:

Ethical guidelines are established principles that psychologists follow to ensure ethical conduct in their research and practice. They provide standards for issues such as informed consent and avoiding harm.

Deception:

Deception refers to intentionally misleading participants or withholding information from them during research studies. It raises ethical concerns because it may violate participants' rights and autonomy.