Written by the Fiveable Content Team โข Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 examโขWritten by the Fiveable Content Team โข Last updated September 2025
Definition
Sperling's iconic memory theory suggests that the sensory memory stores a visual image of everything we see for a brief moment before it fades away. This theory explains how we can briefly perceive and recall a large amount of visual information.