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Self-Serving Bias

Written by the Fiveable Content Team โ€ข Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 examโ€ขWritten by the Fiveable Content Team โ€ข Last updated September 2025

Definition

Self-serving bias is the tendency to attribute positive events to one's own character but attribute negative events to external factors. It's a common type of cognitive bias that has been extensively studied in social psychology.

Self-Serving Bias Definition - AP Psychology Key Term | Fiveable