Written by the Fiveable Content Team โข Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 examโขWritten by the Fiveable Content Team โข Last updated September 2025
Definition
A reward is something desirable or pleasurable that is given as a consequence of performing a desired behavior. It serves as a motivator and reinforces the likelihood of that behavior occurring again in the future.
This term refers to adding something aversive (e.g., extra chores) after an undesired behavior occurs in order to decrease its likelihood of happening again.