Prosocial Behavior

Definition

Prosocial behavior refers to actions that benefit other people or society as a whole, such as helping, sharing, donating, co-operating, and volunteering.

Related terms

Altruism:

This is selfless concern for the well-being of others. It's like giving up your seat on a bus for someone who needs it more than you do.

Social Responsibility Norm:

This norm suggests that we should try to help others who need assistance, even without any expectation of future paybacks.

Reciprocity Norm:

This social expectation encourages us to return favors received.