Persuasion Techniques

Definition

Strategies or methods used to influence someone's attitudes, beliefs, behaviors, or decisions. In psychological experiments, persuasion techniques are often employed to study the factors that lead individuals to change their opinions or comply with requests.

Related terms

Compliance:

A form of social influence where individuals change their behavior or conform to a request from an authority figure or group.

Cognitive Dissonance:

The uncomfortable feeling that arises when there is an inconsistency between two thoughts, beliefs, or actions.

Foot-in-the-door Technique: A persuasion strategy that involves making small initial requests before asking for larger ones in order to increase compliance rates.