McGurk Effect

Definition

The McGurk effect is a perceptual phenomenon that demonstrates an interaction between hearing and vision in speech perception. It suggests that what we see can influence what we hear.

Related terms

Auditory Illusion: An illusion caused by sound, such as when two identical tones played in quick succession are perceived as ascending or descending in pitch.

Speech Perception: The process by which sounds of language are heard, interpreted and understood.

Cross-Modal Perception: Refers to how the presence of information from one sensory modality can influence how we perceive another.