Influence Attitudes

Definition

The term "influence attitudes" refers to the ability of persuasive messages to shape or change an individual's beliefs, opinions, or feelings about a particular topic or issue. This can be done through various routes and strategies.

Related terms

Central Route: This refers to the process of persuasion where individuals carefully evaluate arguments and evidence presented in a persuasive message before forming their attitudes.

Peripheral Route:

This refers to the process of persuasion where individuals are influenced by peripheral cues such as attractiveness, credibility, or popularity rather than focusing on evaluating the actual content of a persuasive message.

Attitude Change:

Refers to altering one's existing beliefs, opinions, or feelings about a particular topic or issue due to exposure to persuasive messages.