Individualistic Cultures

Definition

Individualistic cultures prioritize personal goals and values over group goals. They emphasize independence, autonomy, self-reliance, and competition.

Related terms

Self-enhancement: The desire to maintain positive self-views or increase one’s social status.

Autonomy vs shame/doubt stage (Erikson’s stages): The second stage in Erik Erikson's stages of psychosocial development where children need to develop a sense of personal control over physical skills and independence.

Achievement motivation: The drive for accomplishment; it is the intrinsic passion to achieve objectives and standards set by oneself.