Increasing Contact

Definition

Increasing contact refers to the theory that prejudice can be reduced by facilitating interaction and exposure between different groups. It suggests that through increased contact, individuals have the opportunity to challenge stereotypes and develop more positive attitudes towards one another.

Related terms

Contact Hypothesis: The contact hypothesis is the idea that under certain conditions, direct contact between members of different social groups can reduce prejudice.

Intergroup Contact Theory: Intergroup contact theory proposes that positive interactions between members of different social groups promote tolerance and reduce prejudice.

Superordinate Goals:

Superordinate goals are shared objectives that require cooperation between different groups, leading to increased intergroup interaction and reduced prejudice.