Written by the Fiveable Content Team โข Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 examโขWritten by the Fiveable Content Team โข Last updated September 2025
Definition
Iconic Memory refers to visual sensory memory, which holds visual information for about one second before it disappears or gets replaced by new information.
This is a limited-capacity memory system in which information is usually retained for only as long as 30 seconds unless strategies are used to retain it longer.