A strong feeling of wanting or wishing for something. It is a motivational state that drives individuals to pursue and achieve their goals.
The process that initiates, directs, and sustains behavior towards achieving a goal. It encompasses desires, needs, and wants.
Incentive: A stimulus or reward that motivates behavior by satisfying an individual's desires or needs.
This theory states that motivation arises from the desire to reduce internal tension caused by unmet biological needs such as hunger, thirst, or lack of sleep.