Cognitive

Definition

The cognitive component of an attitude involves the thoughts, beliefs, or knowledge we hold about a person, object, or idea. It includes our understanding and perceptions.

Related terms

Confirmation Bias:

Confirmation bias is the tendency to seek out information that supports existing beliefs while ignoring contradictory evidence.

Stereotypes:

Stereotypes are generalized beliefs or assumptions about certain groups of people. They can influence our cognitive component of attitudes.

Heuristics:

Heuristics are mental shortcuts or rules-of-thumb that help us make quick decisions but can sometimes lead to errors in judgment. They play a role in shaping our cognitive component of attitudes.