Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated September 2025
Definition
Changing attitudes refers to the process of altering or modifying an individual's opinions, beliefs, or feelings about a particular subject. It involves transforming one's perspective and adopting new viewpoints.
Persuasion is the act of influencing someone's attitudes or behaviors by presenting compelling arguments or appeals. It involves using techniques such as logical reasoning, emotional appeals, or social influence to change someone's perspective.
Socialization: Socialization refers to the lifelong process through which individuals learn societal norms, values, and behaviors. It plays a crucial role in shaping attitudes as people adopt the beliefs and values of their culture or social groups.
Cognitive dissonance occurs when there is a conflict between an individual's beliefs, attitudes, or behaviors. When faced with cognitive dissonance, people may change their attitudes to reduce the discomfort caused by this inconsistency.