Tonicization through secondary dominant chords occurs when a chord that is the dominant of a chord other than the tonic is used to temporarily create a sense of 'tonic' for that chord within a piece. This technique enhances harmonic movement and adds richness to the tonal structure, often leading to a resolution that makes the original tonic feel more established. By introducing these secondary dominants, composers can explore various harmonic areas while maintaining a connection to the primary key.