Euphony refers to pleasantness or melodiousness in language, achieved through harmonious sounds and smooth flow of words.
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Cacophony is the opposite of euphony, referring to harsh or discordant sounds in language.
Alliteration is the repetition of initial consonant sounds in words close to each other, adding a musical quality to writing.
Assonance is the repetition of vowel sounds within words or phrases, creating a pleasant and melodic effect.