The deliberate decisions made by an author regarding language use, structure, tone, and persuasive techniques in order to effectively communicate their message.
Consider rhetorical choices as tools in a writer's toolbox. Just like different tools are used for specific purposes in construction work (e.g., hammer for nails), writers select rhetorical devices strategically to construct their desired effect on readers.
Ethos (Ethical Appeal): An appeal based on the credibility and trustworthiness of the speaker/writer.
Logos (Logical Appeal): An appeal based on logical reasoning and evidence presented to support an argument.
Pathos (Emotional Appeal): An appeal that aims to evoke emotions in the audience to persuade or convince them.
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