Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated September 2025
Definition
The purpose of an argument is the goal or objective that a writer aims to achieve through their persuasive writing. It can be to inform, persuade, entertain, or provoke thought.
A claim is the main assertion or position taken by the writer in an argument. It states what they believe and are trying to prove.
Audience Engagement: Audience engagement refers to capturing and maintaining the interest and attention of readers throughout an argument. Writers consider various techniques such as storytelling, rhetorical questions, or vivid descriptions to engage their audience effectively.
Call-to-action: A call-to-action is a statement that urges readers or listeners to take specific action based on the argument presented. It encourages them to do something related to the topic discussed in order to create real-world impact.