Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated September 2025
Definition
A persuasive argument is a form of communication that aims to convince an audience to adopt a particular viewpoint or take a specific action. It uses logical reasoning, emotional appeals, and credible evidence to support its claims.
Evidence refers to factual information or data that supports a claim in an argument. It can include statistics, research findings, expert opinions, or personal anecdotes.
Reasoning involves using logical thinking and deductive or inductive arguments to support claims in an argument. It helps establish connections between evidence and conclusions.
A counterargument is an opposing viewpoint or objection raised against the main argument. It acknowledges alternative perspectives and addresses potential objections to strengthen the overall persuasive argument.