Engagement refers to actively participating in or being involved with something. In the context of language, it means capturing and maintaining the interest and attention of the audience through effective communication techniques.
Imagine engagement as being fully immersed in playing a video game. You are focused, interested, and actively interacting with the game world because it captivates your attention.
Active Listening: A communication skill that involves fully concentrating on, understanding, responding to, and remembering what is being said.
Audience Analysis: The process of gathering information about the intended audience in order to tailor communication strategies accordingly.
Interactive Communication: A two-way form of communication where both parties actively participate by exchanging ideas, opinions, or information.
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