Audience

Definition

The audience refers to the intended recipients or listeners of a message. It is crucial to consider their characteristics, interests, beliefs, and values when crafting effective communication.

Related terms

Tone:

Tone refers to the writer's attitude towards the subject matter or audience. It influences how the message is perceived and can be formal, informal, serious, humorous, etc.

Purpose:

Purpose refers to the reason behind creating a piece of communication. It could be to inform, persuade, entertain, or inspire the audience.

Context:

Context encompasses the circumstances or setting in which communication occurs. It includes factors such as time period, cultural background, social environment, etc., which influence how messages are interpreted.