🇯🇵ap japanese review

年賀状

Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 examWritten by the Fiveable Content Team • Last updated September 2025

Definition

年賀状 (Nengajo) refers to New Year's greeting cards exchanged in Japan during the New Year period. These cards are typically sent to friends, family, and colleagues to wish them good luck and happiness in the coming year, symbolizing gratitude and maintaining relationships. The custom of sending 年賀状 is deeply rooted in Japanese culture and reflects the importance of social connections and expressions of goodwill.

5 Must Know Facts For Your Next Test

  1. Yearly, millions of 年賀状 are sent in Japan, showcasing traditional designs that may include zodiac animals corresponding to the new year.
  2. In addition to greetings, 年賀状 often feature personal messages that reflect updates about one's life over the past year.
  3. The post office in Japan offers special services during the New Year season to ensure timely delivery of 年賀状, often by January 1st.
  4. The practice of sending 年賀状 has been declining due to the rise of digital communication, but many still value the traditional handwritten card.
  5. Some people create custom 年賀状 with personal photos or artwork, adding a unique touch that distinguishes their greetings from others.

Review Questions

  • How do 年賀状 reflect Japanese cultural values regarding relationships and communication?
    • 年賀状 serve as a means of reinforcing social connections in Japan, reflecting cultural values such as respect for relationships and expressions of gratitude. Sending these cards demonstrates thoughtfulness and consideration towards friends, family, and colleagues. The tradition encourages personal messages that not only convey New Year's wishes but also reflect on shared experiences from the previous year, emphasizing the importance of maintaining bonds.
  • Discuss how the design elements of 年賀状 can vary and what they represent in Japanese culture.
    • The design elements of 年賀状 can greatly vary, incorporating symbols such as zodiac animals, seasonal motifs like plum blossoms or pine trees, and auspicious colors like red and gold. These designs are not merely decorative; they carry specific meanings and cultural significance. For instance, each zodiac animal represents certain traits associated with the upcoming year, while traditional motifs symbolize prosperity and longevity. This showcases how aesthetic choices are deeply intertwined with cultural beliefs and values.
  • Evaluate the impact of modern technology on the tradition of sending 年賀状 in Japan and how it relates to cultural continuity.
    • The rise of modern technology has significantly impacted the tradition of sending 年賀状, as many people now opt for digital greetings instead of physical cards. This shift raises questions about cultural continuity; while digital options may offer convenience, they lack the personal touch associated with handwritten cards. However, some individuals still embrace traditional practices by creating unique, customized 年賀状 that integrate both modern design and personal artistry. This blending of old and new reflects an ongoing negotiation between preserving cultural customs and adapting to contemporary lifestyles.

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